Media & Press Relations
Online Brand Awareness
Public Relations
Events & Exhibition Management
Print
Advertising
Retailer / Dealer Support
Media & Press Relations
Press Office Management, public and media liaison, including press release compilation and distribution
- Fully operational Press Office
- Knowledgeable staff on hand to handle enquiries at all times
- Regular press releases, including writing, issuing for client approval and distribution to relevant media
- Manage image library
- Client use of extensive media databases tailored to your requirements, including national & regional newspapers, style press (men & women), specialist titles, online media including websites, blogs etc and other sites and publications as identified.
- Media chaser calls as needed
- Handle follow-up calls from journalists
- Liaison with journalists, the general public, industry contacts etc to ensure a positive and proactive response to each and every issue that occurs in the life of the client’s company and brand(s)
- Attend meetings with client as required
Automotive Clients – Press Fleet Management
- Proactively contacting journalists to arrange press loans
- Coordinate press fleet with client, ensuring smooth booking and collection of press fleet vehicles, checking on loan vehicle condition on return, allowing time for cleaning and any servicing between loans, etc.
- Ensuring signed indemnity form before loan commences
- Supplying product information and images as required for each loan
- Encouraging further loans in future and sustaining a positive relationship with journalists and publications on behalf of the client
Online Brand Awareness
- Website Build & Management Package. For a fee of less than £1,000 you can have a bespoke, individually designed and interactive website.
- Social Networking Brand Strategy. Utilising online social platforms such as Facebook, Twitter and YouTube we would integrate your brand values to build an online social community allowing you to reach and interact with existing and new customers. Promark will post regular channel updates and manage your online community giving you the option to have as much or as little input as you wish.
- Brand Blog: Whether you want more content for your corporate website to help with those search engine rankings or to simply encourage your customers to return to your website, Promark can provide targeted and imaginative copy to ensure your customers are kept up-to-date with your company news, values, and opinions.
- Customer Relations – Promark will monitor and interact with customers on specialist forums and blogs on your behalf to ensure good customer relations and to protect the reputation of your brand.
Public Relations
- Celebrity Endorsement – To identify celebrities and VIPs to be champions of the brand for media use (press releases) and/or be involved in future events, parties, exhibitions etc. They must be pro the brand and happy to work without endorsement fees being paid.
- Sponsorships and third party promotions – Investigate stylish companies to work with, to complement the brand and to build awareness across multi-platform consumers
- Competitions as means of entry to new publications or media (TV & radio) and to attract new potential customers – off-the-page, on pack, web based
- Charity association if exposure would enhance the brand
- Brochure fulfilment service & customer enquiry handling
Events & Exhibition Management
Events
- New product launches, conferences, parties and live events
- Cost-effective, efficient event management
- Venue sourcing and negotiation
- Complete creative support from concept to design and production
- Consumer or specialist press and media briefing
- Conferences – full speaker support services and delegate information packs
Exhibition
- Full turnkey service – the complete exhibition management package
- Contractor tendering and selection
- Stand concept, design, production and build
- Staffing
- Literature
- Promotional and media support, including customer promotions and activity
- Completed on time, to brief and within budget
- Concept, design and full production services
- Full POP support
- Brochure production and print
- Merchandising and gift procurement
Advertising
- Media planning and buying, including ‘best rate’ negotiations below rate card
- Concept, design and production services
- Advertorials
- Full monitoring & budget management
Retailer / Dealer Support
- Specialists in localised retailer support
- Develop strong relationships with your local media to ensure regular and repeat coverage (print, TV and radio)
- Store openings and customer events – complete service from concept through to event staffing, promotion and support on the day.