Guy Martin’s Big Brew is back!
March 27th, 2012Promark is once again involved with The Big Brew, supporting the charity Spinal Research.
Road racing legend Guy Martin wants us all to have a ‘proper mug of tea’ at participating venues over the Bank Holiday weekend of 4th-7th May 2012, in support of the charity Spinal Research.
All around the UK kettles will be boiling, tea will be brewed and fundraising activities will be underway. A number of partners have signed up so far, from motorcycle dealerships and Hein Gericke stores, to biker cafes, motorcycle owners’ clubs, IAM and individual riders, all with a view to raising money and giving something back.
To make this year’s event even more fun you can enter a ‘grow your own sideburns’ competition. Male Guy Martin fans might decide to ‘grow their own’ or sponsor a friend, while the girls might decide to design jewelled or painted sideburns, so they can take part too. The winner of the best sideburns as judged by Guy will win a Focused Events track day on the full Moto GP Silverstone circuit at any of their 2012 events.
Find out more at www.spinal-research.org/guymartinbigbrew
Ride to Work Day 2012
January 26th, 2012The Motorcycle Industry Association (MCI) has appointed Promark PR to organise and promote Ride to Work Day 2012.
This follows the success of Ride to Work Day 2011, when Promark completely revitalised this annual event with a new website, new contemporary logo, social networking across multiple channels and of course PR and dealer liaison. Promark’s efforts were rewarded with 51 pieces of editorial coverage including several in the national press such as the Sunday Mirror, News of the World and Metro. Overall the campaign reached more than 10 million people.
Ride to Work Day 2012 promises to be bigger and better than last year, incorporating activities over the weekend prior to Ride to Work Day on Monday 18 June 2012. So watch this space…
Spike Edney’s SAS Band Welcome Pop Royalty to Guildford
December 7th, 2011The brand new entertainment venue, G Live in Guildford held the annual SAS Band Christmas show, fronted by Spike Edney, Musical Director and Keyboardist with legendary rock band QUEEN.
Promark is the official press office for Spike’s All Stars (SAS Band) and as such handles all social media, press enquiries, ticket sales and administration for the SAS Band and their UK gigs.
Last weekend’s event was definitely one of the best yet, with guest performances from Roger Taylor (Queen) and Tony Hadley of Spandau Ballet fame. A 2,000 strong crowd packed out the Guildford venue and ensured that Christmas 2011 was celebrated SAS style.
To find out more about the SAS Band head to www.sasband.com
Find Spike’s SAS Band on Facebook here or follow on Twitter here.
Ground-breaking Research at Spinal Research Reception
November 25th, 2011Promark was delighted to attend the charity Spinal Research’s recent London reception at University College London. Giving patrons, volunteers and supporters of the charity a chance to understand some of the ground-breaking research undertaken thanks to the support of Spinal Research.
Having worked with Spinal Research on their Ride Out campaign and national events such as Guy Martin’s Big Brew, we were pleased to learn how the funds raised are being put to good use to further understanding of spinal cord injuries and discover new treatments which have been yielding some incredible results.
After a tour of the university laboratories, Spinal Research Director of Research, Dr Mark Bacon, provided an interesting overview of some of the keys points in the research that is taking place around the world.
Promark is pleased to work with such a worthy cause and excited to see how some of this fascinating research will be put into practice in the near future.
Husqvarna Take to the Road
October 28th, 2011The Promark team has been busy promoting Husqvarna’s new road models, the Nuda 900 and Nuda 900R. An international press launch in picturesque Sardinia took place, and with Promark’s help, all the UK motorcycle media were there to put the Nuda to the test. With positive feedback across specialist, national and regional press the Husqvarna Nuda has proved to be one of 2011’s most talked about models.
With Husqvarna’s longstanding reputation for high performance off-road motorcycles, Promark has worked hard to showcase to the media the full range of road and off-road models now available, helping to make Husqvarna a serious contender in the UK motorcycle market.
Important shows such as the International Dirt Bike Show (www.dirtbikeshow.co.uk) and Motorcycle Live (www.motorcyclelive.co.uk) are coming up, and Promark is busy making preparations to ensure the Husqvarna stand is the place to be!
Check out www.husqvarna-motorcycles.co.uk for all the latest news.
Blockbuster Movie Competition
August 10th, 2011Promark recently demonstrated substantial expertise in third party promotions by setting up a joint competition with award-winning motorcycle industry campaign ‘Get On’, Hollywood blockbuster Larry Crowne starring Tom Hanks and Julia Roberts and media partner The Sun.
Larry Crowne features Tom Hanks rediscovering his joie de vivre once he learns to ride a scooter! The innovative Get On campaign offers non riders and lapsed riders a FREE one hour taster session on a motorcycle or scooter. With clear links between the film and client, Promark was able to negotiate a consumer competition to launch the film on The Sun Facebook page, with a Vespa scooter display in West End Odeon cinema, London for the movies opening week.
Ride to Work Day – 20 June 2011
May 9th, 2011Promark has been appointed to handle all PR, social networking and marketing for this year’s Ride to Work Day, organised by the Motor Cycle Industry Association (MCI).
A new logo and website has been developed by the Promark team www.ridetoworkday.co.uk
The aim is to encourage all bikers to commute on 20 June. The Ride to Work campaign also aims to encourage leisure riders to commute on the day to see how much time, money and hassle they can save. Non-riders can also get involved by taking a free ride courtesy of Get On at www.geton.co.uk
www.facebook.com/ridetoworkdayuk
www.twitter.com/ridetoworkdayuk
Have a cuppa for charity!
March 16th, 2011Promark PR are pleased to be working with Spinal Research to launch their latest fundraising initiative, The Big Brew!
Road racing legend Guy Martin wants everyone to support The Big Brew and have a cuppa over the weekend of 6-8 May 2011 to raise money for Spinal Research.
The charity, which aims to restore function to paralysed people, has a campaign especially for motorcyclists called Ride Out. Motorcyclists are just one vulnerable group who may suffer paralysis and the campaign allows people who are passionate about motorcycling to give something back.
Motorcycle dealers, bike groups and individuals are holding their own Big Brew events and will raise money for Spinal Research with the great British favourite – a cup of tea!
The Big Brew events will be happening across the country with organisers holding raffles and quizzes and supplying mugs of tea to help boost the fundraising effort. A number of motorcycle dealers will offer demo rides in return for a small donation to Spinal Research.
Anyone who takes part in The Big Brew will be entered into a free prize draw to win the chance to meet Guy Martin at a race event later this year, likely to be the Snetterton round of the British Superbike Championship in July. Runners-up will win a Red Torpedo Guy Martin signed t-shirt and a hoodie.
www.guymartinbigbrew.org
Husqvarna choose Promark
November 20th, 2010Leading off-road motorcycle brand Husqvarna has chosen Promark to handle their UK PR.
Newly established HVUK Ltd is the sales and marketing operation in the UK for Husqvarna Motorcycles Srl (part of the BMW Group). Headed by General Manager, Massimo Granata, who worked with Promark when he was GM for Aprilia and Moto Guzzi motorcycles in the UK, Massimo recognises the experience and skill base within Promark PR.
Promark has worked with a number of the major players in the UK motorcycle market and as such is well placed to work with the press to achieve extensive media exposure for the Husqvarna brand.
“We will work hard to ensure media exposure for the brand and support the team with website and social media activity. We also offer dealer support and coordinate requests from product brochures to advertising and everything in between. With a strong product range of off-road and on-road machines, it is exciting to be involved in the launch of a new company and we intend to do our part to make this a success” said PR Director Shirley Pattison (pictured third from left).
Charity Event is a Success!
September 8th, 2010Promark Director, Shirley Pattison (pictured far right) assisted event organiser Symor Skilbeck with his event the Barry Sheene Memorial Dinner in aid of CLIC Sargent Cancer Charity. The first Barry Sheene Memorial Dinner held over the BSB weekend at Brands Hatch was a great success. Organiser Symor Skilbeck was thrilled that the auction and raffle raised £4350 for the CLIC Sargent Charity, caring for children with cancer and Barry’s chosen charity.
British Superbike, World Superbike and MotoGP superstars were in attendance including MotoGP star Alvaro Bautista, who spoke about his season so far and donated a signed set of his race gloves for the auction. Leon Haslam (pictured centre) and Leon Camier were also among the guests along with Barry’s sister Maggie, her husband Paul son Scott. The evening was brilliantly hosted by Steve ‘Stavros’ Parrish (pictured far left) who also acted as auctioneer and thrilled the diners with hilarious stories of what he and Barry got up to during their time together. Other guests on the night included Barry’s daughter Sidonie Sheene and personalities from the Suzuki company and race team from Barry’s era.
Oxygen
September 8th, 2010Oxygen CargoScooters are attending the Cenex LCV (Low Carbon Vehicle) 2010 Ride & Drive, Conference and Exhibition on 15 & 16 September at Millbrook Proving Ground, Bedfordshire.
Promark will be exhibiting with the Oxygen CargoScooter and offering demo rides. More information about the benefits of the electric CargoScooter will available from Oxygen’s industry experts.
The CargoScooter is a zero emission delivery scooter aimed at the commercial sector and is the new and eco-friendly way forward in urban logistics. Extensively tested and used by the Swiss postal service, who now have a fleet of a 1000 Oxygen CargoScooters and is the largest fleet of electric scooters in the world.
Get On
February 15th, 2010Promark has been appointed as dealer liaison coordinator for the new and innovative £4m Get On campaign on behalf of the motorcycle industry. The campaign aims to get 100,000 people taking a free ride taster session on a motorcycle or scooter. Dealers are integral to the campaign and as such Promark will arrange a personal dealer visit to ensure they are up to date with the latest campaign news and are using the campaign to its full potential.