MV Agusta offer an exotic collection of Italian sports motorcycles. From the pure adrenaline filled F4 superbike to the exciting range of naked Brutale models.
Promark Brief:
- Raise the profile of the MV Agusta brand in the UK
- Improve confidence in the products in the dealer network and with end user
- Fully operational press office
- Targeted PR campaigns – press releases and media relations
- Press Fleet management
- Events
- Marketing and promotions
- Create and maintain online social networking presence
Achieved so far:
- National coverage in the Sunday Times (EAV £30,336 circ. 1,066,240) and mens gadget mag – ‘Stuff’ (EAV £5,973 circ. 85,370)
- Press fleet loans with the motorcycle press and resulting coverage
- Organising press and customers for MV on Tour 2010 event at Rockingham race circuit
- From a zero start, MV Agusta now have a healthy online social networking presence reaching an audience of over 500 motorcycle enthusiasts