Moto Guzzi has been producing motorcycles since 1921 and is Italy’s oldest motorcycle brand.
The brief:
Rebuild the Moto Guzzi brand image in the UK. Improve and increase the core dealer network and increase sales.
Promark activity:
- Using the history of the marque to obtain media interest
- Secure celebrity riders to increase exposure, working with Ewan McGregor (above), Giorgio Locatelli, celebrity chef, Hairy Bikers etc
- Target specialist media, national and regional press
- Organise and attend new model launches (UK & Europe) and press events
- Organise dealer events including overseas rides
- Attend events and exhibitions in support of Moto Guzzi
- Manage press fleet and obtain positive press coverage
- Obtain TV coverage and feature film placement of Guzzi motorcycles. For example Promark supported the movie ‘Freebird’ with a Moto Guzzi to be used in filming, supportive promotional activity around the cinema and DVD release; such as dealer rideouts to cinemas around the country. Moto Guzzi enjoyed further exposure from the film Point of Sale. which were also displayed in Moto Guzzi dealerships.
- Support Moto Guzzi owners club
- Provide sales agent to establish new dealers and increase sales
- Fully operation press office
- Supply print and POS materials