CDC POINT S.p.A, a major player in the Italian computer accessories market is launching Kraun, its extensive branded range of computer accessories and peripherals, into the UK.
Promark are totally responsible for the UK business development of this stylish brand. With over 160 products in six product categories, Kraun offers the consumer a terrific selection of high quality products, with novel colours and unique designs, encased in striking informative packaging.
We are looking for resellers and distributors – contact Colin Pattison, 01293 823890
Promark Strategy:
- Attendance at trade and consumer shows
- Press release writing and distribution to a mix of media, trade and consumer press
- Appointment of agents throughout the UK
- Online e-commerce website creation and management
- Full customer liaison and customer relations
We launched the brand at Channel Expo, NEC and handled all logistics for the show, including stand design and staffing and all subsequent activity inclidung follow-up calls and orders and appointing UK sales agents.
With over 20 years experience and listed on the Italian Stock Exchange, CDC has a turnover in excess of 300m Euros and owns one of the largest retail networks in Italy, with over 200 retail outlets and some 30 Cash & Carry stores that distribute to over 30,000 specialised IT outlets.