GET ON – Motorcycle Industry Association (MCIA) Campaign
Designed to “grow the market for powered two wheelers in the UK”.
Offering 100,000 “have a go FREE rides” in the 3 year campaign period to Summer 2012.
Managed through an interactive website www.geton.co.uk, with stimulating social community.
Promark prepared PR briefs, sourced agencies and headed the selection panel for the PR Agency appointment. We also oversaw the agency in the first four months of the campaign. We remain involved as part of the monitoring MCIA PR working group.
Promark PR are the support admin office for the campaign and earlier this year we carried out a pilot dealer liaison scheme in order to ensure motorcycle dealers are optimising their involvement with the Get On campaign. Subsequent to that, we handled dealer liasion in four key areas of the UK and compiled reports of our findings for the Campaign Director.