Enhance new marine showroom launch to encourage media and public attendance

Location:

BHG Marine, Lymington

Promark Activity:

• Promark negotiated a non-fee appearance by Olympic gold medallist Matthew Pinsent, rower, GB coxless four.
• Official ribbon-cutting ceremony by Lady Mayoress and Matthew Pinsent, with local TV in attendance
• Pre-event publicity in local newspapers and specialist media and press at the launch
• The day featured drinks & BBQ, charity raffle, photo-op and signing with Matthew Pinsent, we also had his Olympic gold medals on display

Achievement:

• Coverage on local TV
• Coverage in local and specialist media
• Money raised for chosen charity
• Fun day with high numbers in attendance

The London Boat Show, Excel, London

Building on this relationship Promark PR arranged for Matthew to be a guest on the Yamaha Marine stand at The Schroders London Boat Show, creating public and media hype on the day to draw attention to their stand.

He then went on take his RYA (Royal Yachting Association) PWC (Personal Water Craft) proficiency test so he was able to enjoy the exciting new Yamaha Waverunner VX Deluxe.

Yamaha Marine are a major supplier to this marine dealership

www.yamaha-motor.co.uk

www.geton.co.uk

www.oxygenworld.it

Promark Brief:

• Raise the profile of the MV Agusta brand in the UK
• Improve confidence in the products in the dealer network and with end user
• Fully operational press office
• Targeted PR campaigns – press releases and media relations
• Press Fleet management
• Events eg. Goodwood Festival of Speed and Motor Expo, Canary Wharf
• Marketing and promotions
• Create and maintain online social networking presence
• Handle customer enquiries and customer relations

Achieved so far:

• National coverage in the Daily Telegraph and mens gadget mag – ‘Stuff’
• Press fleet loans with the motorcycle press and resulting coverage
• Organising press and customers for MV on Tour 2010 event at Rockingham race circuit
• From a zero start, MV Agusta now have a healthy online social networking presence reaching an audience of over 500 motorcycle enthusiasts

www.mvagusta.co.uk

Benelli is the ultimate expression of passion on two wheels.

Promark Activity:

• Fully operational press office
• Raise the profile of the Benelli brand in the UK
• Targeted PR campaigns – press releases and media relations (coverage already achieved in Daily Star and specialist motorcycle press)
• Press Fleet management
• Create and maintain online social networking presence
• Handle customer enquiries and customer relations

www.benelli.co.uk

Oxygen flagship product – the all-electric CargoScooter is designed specifically for the delivery market and the first of its kind intended primarily for inner-city delivery use.

Promark Brief:

• Fully operational Press Office
• Press release creation and distribution targeting specialist press (fleet operators, green credentials etc)
• General media relations targeting consumers, including the scooter and motorcycle press
• Operate a demo fleet – including maintenance and logistics
• Coordinate sales via retail outlets and direct to corporations
• Attend ‘Green Issue’ conferences and present the environmentally friendly Oxygen CargoScooter
• Promote the product to Local Authorities and large corporations, as part of the transport mix to reduce their carbon footprint

The Oxygen CargoScooter is made to carry loads and features a low centre of gravity, making it more stable and manoeuvrable than any two-wheeled delivery vehicle on the market today. The patented Saphion® Phosphate Lithium-Ion (Li-Ion) battery technology combined with the lightweight and functional design, will effortlessly reduce energy costs, slash maintenance expenses, increase efficiency and driver safety, eliminate air and noise pollution, and improve corporate image and corporate social responsibility (CSR). The Oxygen CargoScooter offers superior range, speed and of course, cargo capacity (90kgs). In addition, it is less costly to operate and maintain than equivalent petrol scooters.

www.oxygenworld.it

Promark Activitiy:

• PR contract for MV Agusta, Benelli motorcycles and Daelim scooters
• Reporting directly to General Manager, Massimo Granata
• Including press office management, social media, press releases, media relations, events and third party promotions.

www.motogb.co.uk

Designed to “grow the market for powered two wheelers in the UK”.

Offering 100,000 “have a go FREE rides” in the 3 year campaign period to Summer 2012.

Managed through an interactive website www.geton.co.uk, with stimulating social community.

Promark prepared PR briefs, sourced agencies and headed the selection panel for the PR Agency appointment. We also oversaw the agency in the first four months of the campaign. We remain involved as part of the monitoring MCIA PR working group.

2010 – Promark has been appointed to run a pilot dealer liaison scheme in order to ensure motorcycle dealers are optimising their involvement with the
Get On campaign.

Promark Activity:

• Meet with the Get On ambassador at each dealership
• Present a campaign update to the Ambassador and other staff members in order to inform, encourage involvement and support for the campaign and generate enthusiasm
• To establish a two-way dialogue and reporting structure for feedback on the dealer experience. Also to get any ideas they have on how the campaign can be improved at dealer level.
• Establish the strength of the relationship between each dealer and their local training school, with a view to improve this working relationship if necessary

www.geton.co.uk

Promark Activity:

• Press release creation and distribution, to focus on the new B-Bone model
• Target new markets through publications such as Nuts and Zoo
• Create opportunities to display to the public through third party associations eg department stores and with the Get On mobile ‘Have a Go’ unit.

Daelim scooters and motorcycles are made to the highest level of build quality by the Daelim Motor Company, the largest manufacturer of motorcycles in Korea and one of the largest motorcycle manufacturers in the world.

www.daelim.co.uk

* Ride photograph courtesy of Ian Grainger