Road racing legend Guy Martin wants us all to have a ‘proper mug of tea’ at participating venues over the Bank Holiday weekend of 4th-7th May 2012, in support of the charity Spinal Research.

All around the UK kettles will be boiling, tea will be brewed and fundraising activities will be underway. A number of partners have signed up so far, from motorcycle dealerships and Hein Gericke stores, to biker cafes, motorcycle owners’ clubs, IAM and individual riders, all with a view to raising money and giving something back.

To make this year’s event even more fun you can enter a ‘grow your own sideburns’ competition. Male Guy Martin fans might decide to ‘grow their own’ or sponsor a friend, while the girls might decide to design jewelled or painted sideburns, so they can take part too. The winner of the best sideburns as judged by Guy will win a Focused Events track day on the full Moto GP Silverstone circuit at any of their 2012 events.

Find out more at www.spinal-research.org/guymartinbigbrew

This follows the success of Ride to Work Day 2011, when Promark completely revitalised this annual event with a new website, new contemporary logo, social networking across multiple channels and of course PR and dealer liaison. Promark’s efforts were rewarded with 51 pieces of editorial coverage including several in the national press such as the Sunday Mirror, News of the World and Metro. Overall the campaign reached more than 10 million people.

Ride to Work Day 2012 promises to be bigger and better than last year, incorporating activities over the weekend prior to Ride to Work Day on Monday 18 June 2012. So watch this space…

www.ridetoworkday.co.uk

Promark is the official press office for Spike’s All Stars (SAS Band) and as such handles all social media, press enquiries, ticket sales and administration for the SAS Band and their UK gigs.

Last weekend’s event was definitely one of the best yet, with guest performances from Roger Taylor (Queen) and Tony Hadley of Spandau Ballet fame. A 2,000 strong crowd packed out the Guildford venue and ensured that Christmas 2011 was celebrated SAS style.

To find out more about the SAS Band head to www.sasband.com
Find Spike’s SAS Band on Facebook here or follow on Twitter here.

Having worked with Spinal Research on their Ride Out campaign and national events such as Guy Martin’s Big Brew, we were pleased to learn how the funds raised are being put to good use to further understanding of spinal cord injuries and discover new treatments which have been yielding some incredible results.

After a tour of the university laboratories, Spinal Research Director of Research, Dr Mark Bacon, provided an interesting overview of some of the keys points in the research that is taking place around the world.

Promark is pleased to work with such a worthy cause and excited to see how some of this fascinating research will be put into practice in the near future.

www.spinal-research.org

With Husqvarna’s longstanding reputation for high performance off-road motorcycles, Promark has worked hard to showcase to the media the full range of road and off-road models now available, helping to make Husqvarna a serious contender in the UK motorcycle market.

Important shows such as the International Dirt Bike Show (www.dirtbikeshow.co.uk) and Motorcycle Live (www.motorcyclelive.co.uk) are coming up, and Promark is busy making preparations to ensure the Husqvarna stand is the place to be!

Check out www.husqvarna-motorcycles.co.uk for all the latest news.

Husqvarna Motorcycles has 84 off-road world titles under its belt and with the help of BMW is expanding its model range with dual purpose and road bikes. This gives Promark the opportunity to maximise the Husqvarna brand in both the off-road and on-road arenas. We handle media and public relations, along with a mix of event and dealer support.

Promark Activity

• Full Press Office service
• Press release creation and distribution
• Press fleet coordination of road and dual purpose models
• New model launches – UK group logistics and coordination
• Social networking creation and management
• Advertising media buying and advertisement creative liaison
• POS creation and print, including leaflets and posters

www.husqvarna-motorcycles.co.uk

In an intense 8 week period the Promark team created a new and fresh Ride to Work Day logo, built a multi functional website, uploaded content to the site, issued media releases and liaised with third parties who held events around the country. Activity generated a reach in excess of 10 million people with extensive radio, national newspaper, specialist motorcycle media and social media coverage.

Promark Activity

• Total campaign re-branding: new logo plus new website design and creation
• Intensive Social Networking activity across Facebook and Twitter building a substantial following before the day and maintaining a core following after the day
• Press releases and media relations across specialist motorcycle press as well as national, regional and lifestyle media
• Project manage specialist agency to undertake market research, analyse results and identify press hooks
• Project manage specialist agency for a national radio PR campaign including pre-record and live interviews with industry spokespeople, as well as negotiating free advertising on specialist digital radio stations
• Encourage dealer participation via in-store events across the UK
• Produce POS & marketing material and supply as downloads on the website

Campaign coordinator, Promark PR Director, Shirley Pattison said: “We were pleased to have the opportunity to work on such a forward-thinking and worthwhile campaign, which gave us the opportunity to put our motorcycle industry expertise into action. The re-branding, included the new logo and website design is an area we are particularly proud of, turning it around in just three weeks.”

“Along with traditional print PR, we were keen to show our expertise in the new and ever expanding areas of social media. With the strategic use of Facebook and Twitter, Ride to Work Day 2011 has for the first time allowed riders taking part to interact before the actual day and to share their commuting experiences with us. We’re pleased that our core audience are still with us and we’re planning what to do on Ride to Work Day 2012.”

Ride to Work Day 2012 is Monday 18 June.

www.ridetoworkday.co.uk

Larry Crowne features Tom Hanks rediscovering his joie de vivre once he learns to ride a scooter! The innovative Get On campaign offers non riders and lapsed riders a FREE one hour taster session on a motorcycle or scooter. With clear links between the film and client, Promark was able to negotiate a consumer competition to launch the film on The Sun Facebook page, with a Vespa scooter display in West End Odeon cinema, London for the movies opening week.

A new logo and website has been developed by the Promark team www.ridetoworkday.co.uk

The aim is to encourage all bikers to commute on 20 June. The Ride to Work campaign also aims to encourage leisure riders  to commute on the day to see how much time, money and hassle they can save. Non-riders can also get involved by taking a free ride courtesy of Get On at www.geton.co.uk

www.facebook.com/ridetoworkdayuk
www.twitter.com/ridetoworkdayuk

Promark PR are pleased to be working with Spinal Research to launch their latest fundraising initiative, The Big Brew!

Road racing legend Guy Martin wants everyone to support The Big Brew and have a cuppa over the weekend of 6-8 May 2011 to raise money for Spinal Research.

The charity, which aims to restore function to paralysed people, has a campaign especially for motorcyclists called Ride Out.  Motorcyclists are just one vulnerable group who may suffer paralysis and the campaign allows people who are passionate about motorcycling to give something back.

Motorcycle dealers, bike groups and individuals are holding their own Big Brew events and will raise money for Spinal Research with the great British favourite – a cup of tea!

The Big Brew events will be happening across the country with organisers holding raffles and quizzes and supplying mugs of tea to help boost the fundraising effort. A number of motorcycle dealers will offer demo rides in return for a small donation to Spinal Research.

Anyone who takes part in The Big Brew will be entered into a free prize draw to win the chance to meet Guy Martin at a race event later this year, likely to be the Snetterton round of the British Superbike Championship in July. Runners-up will win a Red Torpedo Guy Martin signed t-shirt and a hoodie.

www.guymartinbigbrew.org