Carluccio’s Caffe, Market Place, London
Promark was instructed by Priscilla and Antonio Carluccio to enhance the Italian style of the launch party for their Market Place Caffe.
- We arranged for good looking boys and girls to sit outside the venue, sipping wine and cappuccinos and generally having a great, fun time (problem was it was the middle of winter!). Patio heaters were used under large canvas canopies to trap heat so they didn’t freeze to death!
- Musicians and singers joined the crowd, with a display of Vespa scooters around the tables, to give the Italian piazza feel to the event.
- Promark handled security as VIP guests included Sir Terence Conran OBE, designer Paul Smith, Paul Gambachini, Sarah Kennedy and others and the general public were intrigued by the gathering and stood at the barriers and joining in the singing – which was fine and added to the party atmosphere.
- Carluccio offered a Vespa scooter to buy on their menu and still do today!
- Branded Vespa scooters were also used for deliveries.