Promark PR & Marketing

Aprilia

Promark Brief:

Manage the UK Press Office for Aprilia motorcycles and scooters
Coordinate the press fleet and generate media loans.
Investigate and manage suitable co-marketing partners and events
Product launch logistics for UK journalists to attend new model launches at venues throughout Europe

Promark activity included:

Great Ormond Street Hospital F1 Party, London – Aprilia scooter as auction prize, with product display and posters in bar and dining areas. Coordinating images for the brochure and all logistics for scooter delivery & collection at the celebrity event, plus handover to the winner. Hosted by patrons Tess Daly & Vernon Kay and with performances from N.E.R.D. and Basement Jaxx, some of the guests included Bernie Ecclestone, Jenson Button, David Coulthard, Jimmy Choo, Jamelia, James Cracknell and many more.
Italian Film Festival, nationwide – Sponsorship, including advertising in the Festival brochure; a competition to win an Aprilia scooter and product placement at the BAFTA VIP evening and at supporting cinema and restaurant venues throughout the UK. Promark produced advert and competition creatives and handled all event logistics.
Fantastic 4: The Rise of the Silver Surfer movie, 20^th Century Fox - Competition with movie imagery in Aprilia dealer showrooms to ‘Win a Private Screening for You & Your Mates’, including posters, direct mail postcards and coordinating all aspects of the promotion. Plus a competition in The Mirror to win 3 scooters (at no extra cost to the client).
Fantastic 4 movie promotion – promotional opportunity with 20^th Century Fox. Win one of 4 Aprilia scooters, competition inside DVD box. The leaflet included market research questions to gauge preference regarding Aprilia scooter styles v age of respondent. Linked to Aprilia dealer showrooms with a ‘Win A Trip to New York’ competition, including POP and Direct Mail featuring movie graphics. 20^th Century Fox called this “a phenomenal DVD success”.
Jamie’s Big Night with Lemar (Jamie Oliver), London – Coordinated logistics for Aprilia scooter as prize during charity fundraising event, including display on the night and handover to the winner.
Aprilia Art Challenge, IAF, London – Web-based art competition. Entrants to use parts of an Aprilia Mojito scooter to create their design piece for entry in the competition. Pre-publicity included Prelude nights in Spitalfields Market and SIZE nights at Ministry of Sound, with product displays; exposure on MOS radio and website; display in the ‘Ready, Steady, Go’ exhibition at Chelsea College of Art & Design, London.
La Dolce Vita, Olympia – Product display working with third party to reduce costs. Show promotion included money-off vouchers collected from the stand, with a link back to Aprilia dealer showrooms, with posters and flyers to drive traffic to the stand/event.
Belfast Beat, NI – nightclub displays & competition – Promark negotiated and secured promotion across magazine and in venues. His & hers Aprilia scooters as prizes and on display at monthly club nights. Photographer took pictures of clubbers which appeared in the magazine, with the circled boy & girl each month having to phone in to claim their place in the grand finale in December.
British Video Association (BVA) Awards Evening, London, – Competition to win an Aprilia scooter, with product display and posters in bar and dining areas. Coordinating images for the menu and all logistics for scooter delivery & collection, plus handover to the winner and subsequent publicity