Ride to Work Day 2012
January 26th, 2012The Motorcycle Industry Association (MCI) has appointed Promark PR to organise and promote Ride to Work Day 2012.
This follows the success of Ride to Work Day 2011, when Promark completely revitalised this annual event with a new website, new contemporary logo, social networking across multiple channels and of course PR and dealer liaison. Promark’s efforts were rewarded with 51 pieces of editorial coverage including several in the national press such as the Sunday Mirror, News of the World and Metro. Overall the campaign reached more than 10 million people.
Ride to Work Day 2012 promises to be bigger and better than last year, incorporating activities over the weekend prior to Ride to Work Day on Monday 18 June 2012. So watch this space…