Husqvarna choose Promark

November 20th, 2010

Leading off-road motorcycle brand Husqvarna has chosen Promark to handle their UK PR.

Newly established HVUK Ltd is the sales and marketing operation in the UK for Husqvarna Motorcycles Srl (part of the BMW Group). Headed by General Manager, Massimo Granata, who worked with Promark when he was GM for Aprilia and Moto Guzzi motorcycles in the UK, Massimo recognises the experience and skill base within Promark PR.

Promark has worked with a number of the major players in the UK motorcycle market and as such is well placed to work with the press to achieve extensive media exposure for the Husqvarna brand.

“We will work hard to ensure media exposure for the brand and support the team with website and social media activity. We also offer dealer support and coordinate requests from product brochures to advertising and everything in between.  With a strong product range of off-road and on-road machines, it is exciting to be involved in the launch of a new company and we intend to do our part to make this a success” said PR Director Shirley Pattison (pictured third from left).