Yamaha Marine

March 13th, 2010

Brief:

Enhance new marine showroom launch to encourage media and public attendance

Location:

BHG Marine, Lymington

Promark Activity:

  • Promark negotiated a non-fee appearance by Olympic gold medallist Matthew Pinsent, rower, GB coxless four.
  • Official ribbon-cutting ceremony by Lady Mayoress and Matthew Pinsent, with local TV in attendance
  • Pre-event publicity in local newspapers and specialist media and press at the launch
  • The day featured drinks & BBQ, charity raffle, photo-op and signing with Matthew Pinsent, we also had his Olympic gold medals on display

Achievement:

  • Coverage on local TV
  • Coverage in local and specialist media
  • Money raised for chosen charity
  • Fun day with high numbers in attendance

The London Boat Show, Excel, London

Building on this relationship Promark PR arranged for Matthew to be a guest on the Yamaha Marine stand at The Schroders London Boat Show, creating public and media hype on the day to draw attention to their stand.

He then went on take his RYA (Royal Yachting Association) PWC (Personal Water Craft) proficiency test so he was able to enjoy the exciting new Yamaha Waverunner VX Deluxe.

Yamaha Marine are a major supplier to this marine dealership

www.yamaha-motor.co.uk