Oxygen
January 27th, 2010Italian company Oxygen has awarded Promark the UK PR and sales contract for their innovative electric ‘cargo scooter’. This zero emission delivery scooter is aimed at the commercial sector and is the new and eco-friendly way forward in urban logistics. Already extensively tested and used by the Swiss postal service, who demand extremely high standards, Promark are proud to be introducing this product to the UK market. The Oxygen cargo scooter will have a positive impact on the environment and the UK commercial delivery sector.
MV Agusta
January 10th, 2010MV Agusta offer an exotic collection of Italian sports motorcycles. From the pure adrenaline filled F4 superbike to the exciting range of naked Brutale models.
Promark Brief:
- Raise the profile of the MV Agusta brand in the UK
- Improve confidence in the products in the dealer network and with end user
- Fully operational press office
- Targeted PR campaigns – press releases and media relations
- Press Fleet management
- Events eg. Goodwood Festival of Speed and Motor Expo, Canary Wharf
- Marketing and promotions
- Create and maintain online social networking presence
- Handle customer enquiries and customer relations
Achieved so far:
- National coverage in the Daily Telegraph and mens gadget mag – ‘Stuff’
- Press fleet loans with the motorcycle press and resulting coverage
- Organising press and customers for MV on Tour 2010 event at Rockingham race circuit
- From a zero start, MV Agusta now have a healthy online social networking presence reaching an audience of over 500 motorcycle enthusiasts
Benelli
January 9th, 2010Italian brand Benelli produces a model range characterised by a balance of performance and value for money. All Benelli products boast innovative technical features, unparalleled riding comfort and unique design/styling, with many international design awards.
Benelli is the ultimate expression of passion on two wheels.
Promark Activity:
- Fully operational press office
- Raise the profile of the Benelli brand in the UK
- Targeted PR campaigns – press releases and media relations (coverage already achieved in Daily Star and specialist motorcycle press)
- Press Fleet management
- Create and maintain online social networking presence
- Handle customer enquiries and customer relations
Oxygen
January 8th, 2010OXYGEN Commercial Electric Scooters
Oxygen flagship product – the all-electric CargoScooter is designed specifically for the delivery market and the first of its kind intended primarily for inner-city delivery use.
Promark Brief:
- Fully operational Press Office
- Press release creation and distribution targeting specialist press (fleet operators, green credentials etc)
- General media relations targeting consumers, including the scooter and motorcycle press
- Operate a demo fleet – including maintenance and logistics
- Coordinate sales via retail outlets and direct to corporations
- Attend ‘Green Issue’ conferences and present the environmentally friendly Oxygen CargoScooter
- Promote the product to Local Authorities and large corporations, as part of the transport mix to reduce their carbon footprint
The Oxygen CargoScooter is made to carry loads and features a low centre of gravity, making it more stable and manoeuvrable than any two-wheeled delivery vehicle on the market today. The patented Saphion® Phosphate Lithium-Ion (Li-Ion) battery technology combined with the lightweight and functional design, will effortlessly reduce energy costs, slash maintenance expenses, increase efficiency and driver safety, eliminate air and noise pollution, and improve corporate image and corporate social responsibility (CSR). The Oxygen CargoScooter offers superior range, speed and of course, cargo capacity (90kgs). In addition, it is less costly to operate and maintain than equivalent petrol scooters.
MotoGB
January 8th, 2010MotoGB are UK importers and distributors of motorcycles and scooters across a number of brands including: MV Agusta, Benelli, Cagiva, Daelim and Keeway.
Promark Activitiy:
- PR contract for MV Agusta, Benelli motorcycles and Daelim scooters
- Reporting directly to General Manager, Massimo Granata
- Including press office management, social media, press releases, media relations, events and third party promotions.
Get On
January 7th, 2010GET ON – Motorcycle Industry Association (MCIA) Campaign
Designed to “grow the market for powered two wheelers in the UK”.
Offering 100,000 “have a go FREE rides” in the 3 year campaign period to Summer 2012.
Managed through an interactive website www.geton.co.uk, with stimulating social community.
Promark prepared PR briefs, sourced agencies and headed the selection panel for the PR Agency appointment. We also oversaw the agency in the first four months of the campaign. We remain involved as part of the monitoring MCIA PR working group.
2010 – Promark has been appointed to run a pilot dealer liaison scheme in order to ensure motorcycle dealers are optimising their involvement with the
Get On campaign.
Promark Activity:
- Meet with the Get On ambassador at each dealership
- Present a campaign update to the Ambassador and other staff members in order to inform, encourage involvement and support for the campaign and generate enthusiasm
- To establish a two-way dialogue and reporting structure for feedback on the dealer experience. Also to get any ideas they have on how the campaign can be improved at dealer level.
- Establish the strength of the relationship between each dealer and their local training school, with a view to improve this working relationship if necessary
Daelim
January 7th, 2010The Daelim UK range is a mix of fashionably funky, practical, economical and stylish scooters with a wide selection of models and engine sizes available.
Promark Activity:
- Press release creation and distribution, to focus on the new B-Bone model
- Target new markets through publications such as Nuts and Zoo
- Create opportunities to display to the public through third party associations eg department stores and with the Get On mobile ‘Have a Go’ unit.
Daelim scooters and motorcycles are made to the highest level of build quality by the Daelim Motor Company, the largest manufacturer of motorcycles in Korea and one of the largest motorcycle manufacturers in the world.
* Ride photograph courtesy of Ian Grainger
SAS Band
January 7th, 2010SAS Band – Spike’s All Stars
Spike Edney Musical Director (& keyboards) with iconic rock band Queen
The SAS Band includes legendary recording artists, singing their greatest hits and session musicians from the Who’s Who of Rock and Pop. Join Queen’s musical director and keyboard player Spike Edney for nights of fun and explosive music.
Promark handle:
- SAS Band press office UK
- Online fan database management
- Deal with website requests and messages
- SAS Band Gig promotion and PR
- Ticket sales and distribution
- Event promotion to venues and press, TV & radio interviews.
2009 Christmas Gigs: The Brook, The Lighthouse and Bisley Pavilion (2 nights)
- Promotion across the South of England
- Staffing at the Bisley event
- Ticket Sales for Bisley events – including taking orders, processing credit cards and cheque payments and delivery of tickets
- Press coverage achieved in Surrey Advertiser and Bournemouth Daily Echo
- Radio interviews on BBC radio Surrey and other local commercial radio stations
2009 SAS Band New Year’s Bash – indigO2 (at the O2 Arena)
- Ticket sales, including taking orders, processing credit cards and cheque payments and delivery of tickets.
- PR campaign surrounding this gig included national and regional newspapers, music and lifestyle press.
- We arranged and organised the support act choosing a celebrity James Toseland (MotoGP and WSB Champion) and his band, CRASH, to perform.
- VIP’s, promotors and agencies attended.
- Promark coordinated set-up, oversaw the box office and looked after VIPs and the artistes on the night.
Other Activities:
- Spike interviewed during Drive Time, with Fred Marden, on BBC Southern Counties radio.
- Coverage achieved in the Surrey Advertiser and Wharf newspaper
- Promark promoted the special ‘Motown, Stax & Soul’ night to regional newspapers, TV and radio.
Moto Guzzi
January 6th, 2010Moto Guzzi has been producing motorcycles since 1921 and is Italy’s oldest motorcycle brand.
The brief:
Rebuild the Moto Guzzi brand image in the UK. Improve and increase the core dealer network and increase sales.
Promark activity:
- Using the history of the marque to obtain media interest
- Secure celebrity riders to increase exposure, working with Ewan McGregor (above), Giorgio Locatelli, celebrity chef, Hairy Bikers etc
- Target specialist media, national and regional press
- Organise and attend new model launches (UK & Europe) and press events
- Organise dealer events including overseas rides
- Attend events and exhibitions in support of Moto Guzzi
- Manage press fleet and obtain positive press coverage
- Obtain TV coverage and feature film placement of Guzzi motorcycles
- Support Moto Guzzi owners club
- Provide sales agent to establish new dealers and increase sales
- Fully operation press office
- Supply print and POS materials