Promark PR & Marketing

Brief:

Enhance new marine showroom launch to encourage media and public attendance

Location:

BHG Marine, Lymington. Yamaha Marine are a major supplier to this marine dealership.

Promark Activity:

• Promark negotiated a non-fee appearance by Olympic gold medallist Matthew Pinsent, rower, GB coxless four.
• Official ribbon-cutting ceremony by Lady Mayoress and Matthew Pinsent, with local TV in attendance
• Pre-event publicity in local newspapers and specialist media and press at the launch
• The day featured drinks & BBQ, charity raffle, photo-op and signing with Matthew Pinsent, we also had his Olympic gold medals on display

Achievement:

• Coverage on local TV
• Coverage in local and specialist media
• Money raised for chosen charity
• Fun day with high numbers in attendance

The London Boat Show, Excel, London

Building on this relationship Promark PR arranged for Matthew to be a guest on the Yamaha Marine stand at The Schroders London Boat Show, creating public and media hype on the day to draw attention to their stand.

He then went on take his RYA (Royal Yachting Association) PWC (Personal Water Craft) proficiency test so he was able to enjoy the exciting new Yamaha Waverunner VX Deluxe.

www.yamaha-motor.co.uk

Time for Tease is an event that combines a delightful afternoon tea, a glass of champagne and a dollop of burlesque cabaret, all in one scrumptious package!

Promark Activity

• Fully operational Press Office
• Increased media exposure for this new company.
• Expand the existing Time for Tease events calendar, secure more dates and venues
• Build the corporate side of the business with targeted brand and product events.

Promark carried out a targeted six month campaign to generate press coverage of this delicious company over the Christmas period. With a variety of press releases and media events, Promark brought some Tease! to Christmas 2008.

Promark’s activity resulted in celebrity guests such as Roger Taylor of Queen attending the afternoon tea event and press coverage was achieved in Cosmo Bride, introducing Time for Tease to the wedding and Hen Party market.

Events were held on Saturday afternoons in London – in the opulence of the Café Royal, Regents Street and in the moody setting that is Volupté Lounge, Chancery Lane.

Headlined as Afternoon Tease! creator Zoe Fletcher offers the original burlesque afternoon tea party. Guests enjoy a full spread of afternoon tea, sandwiches, cake and champagne and are interrupted, in the nicest possible way, by stunning burlesque and cabaret performances.

Afternoon tea with a dollop of burlesque cabaret – what’s not to like?

www.timefortease.co.uk

Carluccio’s Caffe, Market Place, London

Promark was instructed by Priscilla and Antonio Carluccio to enhance the Italian style of the launch party for their Market Place Caffe.

• We arranged for good looking boys and girls to sit outside the venue, sipping wine and cappuccinos and generally having a great, fun time (problem was it was the middle of winter!).  Patio heaters were used under large canvas canopies to trap heat so they didn’t freeze to death!
• Musicians and singers joined the crowd, with a display of Vespa scooters around the tables, to give the Italian piazza feel to the event.
• Promark handled security as VIP guests included Sir Terence Conran OBE, designer Paul Smith, Paul Gambachini, Sarah Kennedy and others and the general public were intrigued by the gathering and stood at the barriers and joining in the singing – which was fine and added to the party atmosphere.
• Carluccio offered a Vespa scooter to buy on their menu and still do today!
• Branded Vespa scooters were also used for deliveries.

www.carluccios.com