Media & Press Relations

November 7th, 2009

Press Office Management, public and media liaison, including press release compilation and distribution

  • Fully operational Press Office
  • Knowledgeable staff on hand to handle enquiries at all times
  • Regular press releases, including writing, issuing for client approval and distribution to relevant media
  • Manage image library
  • Client use of extensive media databases tailored to your requirements, including national & regional newspapers, style press (men & women), specialist titles, online media including websites, blogs etc and other sites and publications as identified.
  • Media chaser calls as needed
  • Handle follow-up calls from journalists
  • Liaison with journalists, the general public, industry contacts etc to ensure a positive and proactive response to each and every issue that occurs in the life of the client’s company and brand(s)
  • Attend meetings with client as required

Automotive Clients – Press Fleet Management

  • Proactively contacting journalists to arrange press loans
  • Coordinate press fleet with client, ensuring smooth booking and collection of press fleet vehicles, checking on loan vehicle condition on return, allowing time for cleaning and any servicing between loans, etc.
  • Ensuring signed indemnity form before loan commences
  • Supplying product information and images as required for each loan
  • Encouraging further loans in future and sustaining a positive relationship with journalists and publications on behalf of the client

Online Brand Awareness

November 6th, 2009
  • Website build & management package with a quick, efficient and extremely cost effective turnaround.  For a fee of less than £1,000 you can have an interactive website, with user interface functions and we will include minor updates and amendments into the original fee for six months following launch. Ongoing new functions and pages can be added for fees of less than £100.
  • Social networking presence: brand Facebook fan page / Twitter profile with regular updates / YouTube with uploaded video content
  • Brand blog with engaging content to ensure followers are kept entertained and encourage established bloggers to cover client’s brand(s)
  • Customer interaction through specialist forums and blogs

Public Relations

November 5th, 2009
  • Celebrity Endorsement – To identify celebrities and VIPs to be champions of the brand for media use (press releases) and/or be involved in future events, parties, exhibitions etc. They must be pro the brand and happy to work without endorsement fees being paid.
  • Sponsorships and third party promotions – Investigate stylish companies to work with, to complement the brand and to build awareness across multi-platform consumers
  • Competitions as means of entry to new publications or media (TV & radio) and to attract new potential customers  – off-the-page, on pack, web based
  • Charity association if exposure would enhance the brand
  • Brochure fulfilment service & customer enquiry handling

Events & Exhibition Management

November 4th, 2009

Events

  • New product launches, conferences, parties and live events
  • Cost-effective, efficient event management
  • Venue sourcing and negotiation
  • Complete creative support from concept to design and production
  • Consumer or specialist press and media briefing
  • Conferences – full speaker support services and delegate information packs

Exhibition

  • Full turnkey service – the complete exhibition management package
  • Contractor tendering and selection
  • Stand concept, design, production and build
  • Staffing
  • Literature
  • Promotional and media support, including customer promotions and activity
  • Completed on time, to brief and within budget

Print

November 3rd, 2009
  • Concept, design and full production services
  • Full POP support
  • Brochure production and print
  • Merchandising and gift procurement

Advertising

November 2nd, 2009
  • Media planning and buying, including ‘best rate’ negotiations below rate card
  • Concept, design and production services
  • Advertorials
  • Full monitoring & budget management

B2B Communication & Dealer / Retailer Support

November 1st, 2009
  • B2B targeted campaigns
  • Specialists in dealer support activity
  • Regularly updated media databases with bespoke database tailored to each client